Press Release


NAVITIME is Awarded the Good Design Award 2020 for Two Services

Tokyo, Japan -- October 1, 2020 - NAVITIME JAPAN has been awarded the Good Design Award 2020 for two entries this year. This makes a total of eight services provided by NAVITIME JAPAN which has won the Good Design Award. The services awarded are "Business NAVITIME Fleet Management Solution" and "Traffic Violation Analysis using Operation Estimate System of Smiling Road (Safe Driving Support Service)."

1. (Category: 19-04 Business Software)
"Vehicle operation management and navigation system [Business NAVITIME Fleet Management Solution]"

It is smartphone-based fleet management and car navigation system for delivery companies that own multiple vehicles. It automatically calculates the best route, taking into account traffic regulations, traffic, and vehicle size. The system provides solutions to the logistics industry, where improving the efficiency of delivery operations is necessary to cope with increasing transport volumes.

Comments by the Screening Unit: "Logistics companies have to deal with complex and dynamic traffic systems to plan effective and efficient routes. This software system has been proven through market use to deliver on that need. Application of design brings intuitive and easy usage, enabling people to manage and oversee the multiple vehicles. Here complexity becomes simplicity through good design."

・Reference URL:


2. (Category: 19-04 Business Software)
"Safe driving support service for fleet subscribers [Traffic violation analysis using movement estimation of "Smiling Road" safe driving support service]"

Sompo Japan provides a driving diagnosis service that automatically analyzes images of drive recorders for fleets using "Smiling Road", a safe driving support service. It uses NAVITIME JAPAN's map-matching technology, which can determine the accurate location. Companies can identify areas where traffic violations are suspected and understand the driver's driving habits to promote safe driving.

The Good Design Award has been given to the three companies which provides this service together: NAVITIME JAPAN, Sompo Japan, and SONPO RISK MANAGEMENT.
Comments by the Screening Unit: "Big data can sometimes exert full value when crossed with other data from a certain perspective. This service combines two types of data - GPS data and map data - to highlight "careless driving," or unintentional traffic violations by the driver, and provides feedback to the driver, resulting in a reduction of accidents. Another aspect that was highly evaluated is that the system is designed to constantly update data using both technology and manpower in order to accurately understand the road conditions - which is the core of the analysis.

・Reference URL:
・Information regarding "Smiling Road":
・Introduction of Traffic Violation Analysis:『「スマイリングロード」の交通規則違反分析』.pngAbout the Good Design Award:
The Good Design Award is an evaluation and promotion activity for representative Japanese design, inheriting the Good Design Product Selection System established in 1957. As a global design award in which many companies and organizations in Japan and abroad participate, the award is held every year with the aim of improving the quality of life and applying design to solve social issues and themes. The "G mark," the symbol of the award, is widely recognized as a symbol of excellence in design. For more information, please visit

NAVITIME JAPAN was founded on March 1, 2000 and is headquartered in Minato Ward of Tokyo, Japan. The current CEO and President is Keisuke Onishi, PhD. The company is the leading provider of navigation technology and services, offering solutions such as navigation services and apps for both individual and corporate customers.

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